Exploring HighRadius Customers: Insights and Impacts

Intro

HighRadius has emerged as a significant player in the landscape of financial technology, particularly in accounts receivable and treasury management. Their innovative software solutions promise to enhance business efficiency across various sectors. This article intends to explore the unique profiles of HighRadius customers and how their specific needs influence the usage of HighRadius software.

The diversity of users, from expansive enterprises to nimble small businesses, plays a critical role in shaping the capabilities of HighRadius. Understanding these customer profiles allows for a deeper insight into how HighRadius software can transform operations and drive productivity.

As we delve into the specifics, we will underscore the challenges that customers face and how HighRadius addresses them. The approach will focus on real-life success stories and best practices that highlight the practical application of these software solutions. Doing so will create a comprehensive resource for both prospective users and IT professionals seeking to understand the potential impact of HighRadius in their operations.

Software Overview

HighRadius software is designed with a host of features that cater to varying business needs. These functionalities ensure that organizations can streamline their financial processes efficiently.

Software Features

HighRadius provides several crucial features that aid in optimizing accounts receivable processes. Key features include:

Automated invoicing: Reduces time spent on manual data entry and minimizes errors.
Cash application: Streamlines the process of matching incoming payments with outstanding invoices, improving cash flow visibility.
Collections management: Offers tools to manage customer follow-ups efficiently, enhancing recovery rates.
Analytics and reporting: Provides insights that help users analyze their financial performance and operational inefficiencies, enabling informed decision-making.

Technical Specifications

Understanding the technical specifications of HighRadius is vital. The software runs on a cloud-based infrastructure, providing scalability and flexibility. Notable technical specifics include:

Integration capabilities: Seamlessly connects with various ERP systems like SAP and Oracle.
User-friendly interface: Encourages ease of adoption among users.
Data security features: Ensures compliance with standard regulations to safeguard sensitive financial data.

Peer Insights

When evaluating the effectiveness of HighRadius, examining user experiences provides valuable context. The software's impact on routine operations can offer insights into its strengths and areas for improvement.

User Experiences

Many customers report significant enhancements in efficiency after implementing HighRadius solutions. Common themes from user testimonials include:

Increased operational speed: Users have noted that automating invoicing and payment processes has dramatically reduced transaction times.
Enhanced visibility: The analytics features provide better oversight, enabling teams to make real-time financial decisions.
Better customer interactions: Improved collections management leads to more timely communication with clients, fostering better relationships.

Pros and Cons

As with any technology, HighRadius has its strengths and weaknesses. Here are some pros and cons based on user feedback:

Pros:

Significant improvement in efficiency.
Comprehensive support and training.
Flexible and customizable for various business needs.

Cons:

Complexity in initial setup for businesses with unique needs.
Some users reported a steep learning curve for advanced features.

"HighRadius fundamentally changed how we manage our receivables. The automation not only saved us time but also reduced the errors we used to encounter." - A senior finance manager at a mid-size firm.

Understanding HighRadius

In today’s fast-evolving business environment, understanding HighRadius is crucial for professionals and organizations seeking to optimize their financial processes. HighRadius provides cloud-based software solutions that enhance critical business functions such as accounts receivable and cash application. This deeper understanding enables companies to leverage HighRadius for improving cash flow, reducing operational costs, and increasing overall efficiency.

Overview of HighRadius Software Solutions

HighRadius offers a suite of integrated software solutions designed primarily for automating accounts receivable functions. These solutions include cash application, credit management, collections management, and electronic invoicing. By digitizing traditionally manual tasks, businesses can streamline their operations while minimizing the risk of human error. HighRadius focuses on providing real-time insights, allowing organizations to make informed financial decisions swiftly.

The robust architecture of HighRadius solutions supports various industries, including manufacturing, retail, and healthcare. This versatility makes it applicable for a broad customer base, each utilizing the software’s capabilities to address specific challenges related to revenue cycle management.

Key Features of HighRadius

HighRadius boasts several key features tailored to meet the diverse needs of its users. These features enhance the software’s effectiveness and user experience:

HighRadius software impact on businesses

Automated Cash Application: HighRadius automates cash application processes, reducing the time required for manual entry and reconciliation.
Data Analytics and Reporting: The software provides comprehensive dashboards and reporting tools, enabling users to monitor performance metrics effectively.
Integration Capabilities: HighRadius solutions seamlessly integrate with various ERP systems, ensuring that businesses can smoothly transition to their new platform.
AI and Machine Learning: Utilizing artificial intelligence, the software continuously learns and adapts, improving accuracy in processes like data matching and anomaly detection.
Collections Management: HighRadius offers tools to facilitate effective management of collections, helping organizations track overdue invoices and manage customer relationships.

Understanding these features is essential for organizations looking to choose the right tools to refine their financial processes. The The diversity offered by HighRadius functions equips companies to react quickly to changes in their financial landscape, thereby bolstering their resilience in today’s business context.

HighRadius Customer Demographics

Understanding the demographics of HighRadius customers is crucial in grasping the full scope of how this software operates within various industries. The demographic profile provides insights about who is using HighRadius solutions, which in turn influences product development, customer service, and marketing strategies. By analyzing customer demographics, businesses can identify trends, tailor offerings, and address the specific needs of their user base. This section will explore the essential aspects of industry representation, geographical distribution, and business size and structure within the HighRadius customer base, shedding light on the diverse landscape that defines these users.

Industry Representation

HighRadius serves a wide range of industries, highlighting the versatility and adaptability of its software solutions. Industries such as manufacturing, retail, and finance have notably integrated HighRadius solutions to optimize their financial processes and improve cash flow management. Each industry has unique characteristics, which means that customers require tailored features to meet their specific challenges.

For instance, the manufacturing sector often grapples with long supply cycles and varying payment terms, which necessitates robust cash application techniques. Retail businesses, on the other hand, may focus on rapid invoice processing for efficient operations. Understanding the industry representation among HighRadius customers helps identify prevalent trends, such as the growing importance of automation and analytics. By honing in on this aspect, HighRadius can enhance its value proposition and innovate its solutions further.

Geographical Distribution

The geographical distribution of HighRadius customers illustrates the global reach of its software solutions. Clients span continents, with significant markets in North America, Europe, and Asia-Pacific regions. This diversity necessitates an awareness of regional financial practices and regulatory environments that can impact how businesses utilize the software. For example, customers in Europe may prioritize compliance with GDPR, while those in the United States focus more on the Sarbanes-Oxley Act requirements.

HighRadius benefits from a robust global presence, allowing customers to learn from each other and share best practices that contribute to overall efficiency. Furthermore, regions with maturing markets often show an upward trend in software adoption, with companies eager to streamline operations and enhance financial accuracy. Thus, geographical distribution not only showcases HighRadius's reach but also informs product developments tailored to local needs.

Business Size and Structure

HighRadius attracts a varied clientele that includes enterprise-level corporations and small to medium-sized enterprises (SMEs). Each group presents unique requirements and expectations. Larger businesses often demand comprehensive integration capabilities with existing systems, while SMEs might prioritize cost efficiency and user-friendliness. Understanding business size and structure among HighRadius customers uncovers factors influencing purchasing decisions and product use.

The flexibility of HighRadius solutions makes them appealing across varying scales of businesses. For instance:

Large corporations may implement complex workflow customizations to meet various departmental needs.
SMEs may focus on straightforward solutions that streamline processes without extensive IT input.

By recognizing these dynamics, HighRadius can design targeted marketing initiatives and client support strategies, ensuring satisfaction across diverse customer segments.

Profiles of HighRadius Customers

Understanding the profiles of HighRadius customers is crucial for several reasons. It sheds light on the diverse landscape of users and their distinct requirements. By analyzing these profiles, stakeholders can identify specific trends, challenges, and opportunities. This section will explore the varying needs of different customer segments, such as enterprise-level clients, small and medium enterprises (SMEs), and those from specific sectors. Recognizing these differences can inform HighRadius's product development and marketing strategies, ensuring that the software aligns well with the unique demands of its user base.

Enterprise-Level Customers

Enterprise-level customers represent a significant segment for HighRadius. These are large organizations often involved in complex financial processes. Their requirements include seamless integration with existing systems and the ability to handle vast amounts of data efficiently. Some typical industries in this segment are manufacturing, banking, and retail.

Enterprise customers expect scalability. They rely on HighRadius to support their extensive operations across multiple regions and departments. For instance, a multinational corporation may utilize HighRadius to unify its accounts receivable processes while ensuring compliance across different jurisdictions. This is a key consideration, as compliance regulations vary.

Moreover, these customers look for advanced analytics capabilities. Differential insights into cash flow can significantly enhance decision-making, and HighRadius offers these facilities. According to reports, enterprise-level users have experienced improved financial visibility, which enables more strategic planning and execution.

Small and Medium Enterprises (SMEs)

In contrast to large enterprises, small and medium enterprises present a diverse set of needs. SMEs often operate with limited resources and seek solutions that provide value without excessive complexity. Their focus is usually on straightforward functionality and affordability. HighRadius caters to this segment with tailored solutions that support easier implementation and management.

SMEs typically benefit from the automation of routine tasks. This technology reduces the manual workload, enabling teams to focus on strategic initiatives rather than day-to-day processes. Feedback from SMEs highlights the importance of user-friendly interfaces; they prefer platforms that their staff can adopt quickly without extensive training.

Additionally, SMEs often operate in niche markets. As such, they may require features specifically tailored to their sector, which HighRadius is increasingly able to provide.

Sector-Specific Customers

Sector-specific customers encompass a wide range. HighRadius serves clients in finance, healthcare, manufacturing, and more. Each sector has its own set of challenges and expectations from software solutions. For example, healthcare organizations need robust compliance capabilities to manage sensitive patient data. In contrast, manufacturers may prioritize supply chain integration.

Understanding these sector-specific needs allows HighRadius to innovate continuously. For instance, insights from customers in the finance sector can drive advancements in automating compliance reporting. This adaptability creates a richer, more personalized experience for users across various sectors.

This nuanced understanding of different customer profiles enables HighRadius to refine its offerings and anticipate changes in market demands.

Customer Needs and Expectations

Understanding customer needs and expectations is essential to gain insights into how HighRadius software is used and received in various sectors. This knowledge helps in tailoring solutions that effectively address the unique demands of diverse businesses. Satisfying these needs can boost user satisfaction and improve overall software performance, leading to enhanced business operations.

Challenges Faced by Customers

Customers of HighRadius often encounter several challenges when integrating and utilizing the software solutions. Some notable obstacles include:

Adaptation to New Technologies: Many businesses struggle to transition from traditional processes to innovative software solutions. This can result in operational disruptions and employee resistance. Not all staff members may be readily comfortable with new technology, leading to a slower adoption rate.
Data Management Issues: Effective use of HighRadius requires accurate data input. Customers may face difficulties ensuring their databases are clean and organized, which can lead to incorrect information being processed. Poor data integrity affects decision-making and can compromise business efficiency.
Customization Needs: Each company has its specific requirements based on their unique operational processes. Customers often find that they need tailored solutions which may require extra time and resources to implement.
Integration with Existing Systems: Integrating HighRadius solutions with existing company software can be complex. Businesses may have legacy systems that are not easily compatible, requiring substantial time and technical expertise to merge functionalities seamlessly.
Consistent Training: Keeping teams updated with the latest features and capabilities of the software is crucial. However, the lack of a structured training program can lead to underutilization of the software’s potential.

Overall, recognizing these common challenges is the first step toward developing effective strategies for implementation and continuous improvement.

Customer Expectations from Software Solutions

When engaging with HighRadius, customers generally hold specific expectations regarding software solutions. Understanding these expectations is key for software providers to meet them properly. Some prominent expectations include:

User-Friendly Interface: Customers expect software that is intuitive and easy to navigate. A well-designed user interface can significantly enhance the user experience, reducing the need for extensive training.
Robust Support and Maintenance: Reliable customer support is a priority for most users. Businesses expect prompt assistance when facing issues and regular updates that improve system performance.
Versatile Functionality: Customers often seek software that is multifunctional, allowing them to handle various tasks from a single platform. HighRadius must meet diverse business needs ranging from invoicing to data reporting and analytics.
Scalability: As businesses grow, their software needs evolve. Customers expect their solutions to grow with them, offering scalability options that seamlessly accommodate increased demand.
Cost-Effectiveness: Clients look for solutions that deliver a solid return on investment. Competitive pricing structures without compromising quality can significantly influence customer satisfaction.

Successful software providers should align their offerings with these expectations to retain customers and foster long-term relationships. By meeting actual needs and providing a high-quality user experience, HighRadius can maximize its value to every customer.

Use Cases of HighRadius Software

The significance of use cases in the context of HighRadius software cannot be understated. Use cases provide tangible examples of how the software can be employed across various business environments. They shed light on the practical applications of the software, offering insights into how organizations, large and small, can leverage its capabilities to enhance efficiency and streamline operations.

Organizations often face unique challenges, and use cases illustrate how HighRadius effectively addresses these challenges. Understanding these scenarios can help potential users visualize how the solutions can be integrated into their existing systems. They also emphasize the idea that each customer's experience can differ based on their industry, size, and specific needs. Additionally, the compelling narratives behind successful implementations can serve as a point of learning and inspiration for others contemplating the adoption of similar technologies.

Examples of Successful Implementation

HighRadius has been successfully implemented in numerous organizations, illustrating its adaptability and effectiveness. One example is Cargill, a global leader in food and agriculture. Cargill used HighRadius to automate its accounts receivable processes. This led to a significant reduction in manual processing time and improved cash flow visibility. The streamlined operations allowed for quicker decision-making and optimized resource allocation across teams.

Another noteworthy case is Hewlett Packard Enterprise. With HighRadius, HPE transformed its order-to-cash processes. This software enabled better tracking of invoices and payments, reducing the risk of errors typically associated with manual entry. As a result, HPE saw faster invoice cycles and a decrease in days sales outstanding (DSO), positively influencing overall financial health.

HighRadius has also found traction within smaller companies, like Ben & Jerry’s, where they used it to manage their credit and collections processes. The integration not only modernized their approach but also resulted in a noticeable improvement in customer relationships, as the automation of reminders and follow-ups reduced late payments and enhanced customer satisfaction.

These examples underscore the versatile application of HighRadius across varying industries and business sizes. Each success story highlights the software's capacity to address unique operational challenges while also yielding substantial returns.

Return on Investment for Customers

Understanding the return on investment (ROI) that customers achieve through HighRadius is crucial in assessing its overall value. Organizations that have adopted HighRadius Solutions often report impressive benefits in multiple areas.

Cost Reduction: Automation through HighRadius leads to reduced operational costs. For example, companies often report savings in labor costs due to less manual processing and fewer paper-based tasks.
Efficiency Gains: Clients typically experience significant improvements in process efficiency. With the automation of repetitive tasks, teams can focus on more strategic activities, thereby increasing productivity.
Error Minimization: HighRadius helps in greatly reducing the occurrence of human error. Accurate data handling ensures smoother transactions and better financial oversight.
Enhanced Cash Flow: Users frequently cite improvements in cash flow management. Better visibility and faster processing times translate into quicker payments, benefiting the overall financial standing.

As highlighted by a study from HighRadius, organizations often achieve a payback period of less than a year after implementation, making it a sound investment.

Furthermore, customer feedback reveals that many organizations achieve ROI by way of better customer retention, improved collections, and optimized credit management. The quantifiable benefits, aligned with qualitative gains such as improved customer relationships, further validate the importance of HighRadius in today’s competitive business environment.

Customer Testimonials and Case Studies

Customer testimonials and case studies are essential components of understanding HighRadius users. They not only offer insight into the real-world applications of the software but also provide evidence of its effectiveness in various business environments. These narratives help bridge the gap between theoretical benefits of the software and practical experiences of the users.

Importance of Testimonials and Case Studies

The Human Element: Customers share their experiences in their own words. This aspect adds a relatable touch to what HighRadius offers. When potential users read stories from other professionals, it makes the decision-making process easier and more informed.
Validation of Claims: HighRadius can make many promises, but testimonials and case studies provide tangible proof. They illustrate how the software resolves specific challenges and enhances operations, thus validating HighRadius’s claims and building trust.
Diverse Perspectives: The user base for HighRadius spans numerous industries and company sizes. Each testimonial or case study contributes a unique viewpoint, showcasing the software's adaptability and versatility. Potential users can find relatable scenarios that mirror their own business challenges.
Highlighting Best Practices: Customer narratives often include strategies and practices that led to successful implementation. Potential users can learn these best practices, enabling them to maximize the benefits from HighRadius solutions.
Informed Decision-Making: By reviewing testimonials and case studies, potential users can make informed decisions based on real experiences rather than solely on marketing material. This evidence can significantly impact their software choices.

"Real stories from real users provide invaluable insights that transition customer experiences from abstract discussions to concrete understanding."

Insights from HighRadius Users

Gathering insights from HighRadius users opens a window to their daily experiences with the software. Many users emphasize efficiency as one of the primary benefits. For instance, automating manual processes reduces the need for human intervention, thus minimizing errors in financial transactions. Users often highlight an increase in productivity due to quicker processing times and streamlined workflows.

Additionally, customer support experiences can vary significantly. A number of testimonials indicate that responsive support is crucial. Users appreciate when they can resolve issues quickly, reinforcing their decision to choose HighRadius over competing software. This aspect is particularly important for businesses relying heavily on timely financial operations.

Furthermore, numerous users point out the software’s integration capabilities. Many businesses utilize various platforms; thus, the ability to integrate smoothly with existing systems can ease the transition process. Testimonials often mention how HighRadius interacts with systems like SAP and Oracle, enhancing overall functionality.

In-Depth Case Study Analysis

Deep dives into specific case studies reveal detailed narratives of HighRadius’s impact on businesses. For instance, a case study on a manufacturing enterprise illustrates how implementing HighRadius reduced their average days sales outstanding (DSO) by nearly 30%. This reduction led to significant enhancements in cash flow, proving the software's efficacy for larger firms who face unique challenges.

Challenges faced by HighRadius customers

Another notable case is of a small business in retail, which adopted HighRadius to manage its accounts receivable. The transition resulted in a more organized tracking system, leading to reduced overdue invoices and enhanced customer satisfaction. The study meticulously outlines the steps taken, from the initial implementation phase to the resulting outcomes, making it valuable for small business owners assessing HighRadius.

These case studies often present quantifiable metrics that provide solid grounds for evaluating software performance. Metrics such as time savings, reductions in costs, and increased recovery rates serve as powerful indicators of success.

The lessons learned from these analyses enable potential users to anticipate their own outcomes when implementing HighRadius solutions. Furthermore, companies can recognize potential pitfalls and prepare for them adequately.

Best Practices for HighRadius Users

The implementation of HighRadius solutions is crucial for maximizing the potential of businesses. Knowing and applying best practices can significantly enhance the experience and outcomes for users. Companies that invest in these strategies often enjoy better operational efficiency and productivity. So, what are the essential elements, benefits, and considerations regarding best practices for HighRadius users?

Users should first grasp the capabilities of the software. Familiarity with its functions and features allows businesses to tailor the solution to their specific needs. Each organization has distinct processes, and HighRadius offers flexibility to mold its tools accordingly. Understanding this aspect helps in leveraging the software more effectively.

Effective Strategies for Implementation

Implementing HighRadius isn’t merely about installation; it involves a careful, strategic approach. Key strategies include:

Comprehensive Training: Conduct training sessions for end-users. It helps them understand the platform and its features, promoting effective utilization.
Define Clear Objectives: Before starting, identify what your business aims to achieve with HighRadius. This clarity helps shape your implementation process, ensuring alignment with your company's goals.
Engage Stakeholders: Involve key stakeholders early in the process. Their insights can lead to better integration and acceptance of the software within the organization.
Iterative Roll-Out: Instead of a full-scale launch, consider a phased implementation. Start with one department, gather feedback, and refine before expanding to other areas.

Beneath these strategies lies the need for regular reviews. Periodic evaluations can identify whether the software meets the desired objectives or if revisions are necessary.

Continuous Improvement and Adaptation

Continuously improving and adapting HighRadius software is vital to remain competitive. In a rapidly changing business environment, solutions must evolve accordingly. Continuous improvement can be approached through:

Feedback Loops: Establish channels for users to provide feedback. This can inform future updates and training sessions based on actual user experiences.
Data Analysis: Monitor performance metrics. Data analytics within HighRadius can reveal patterns and highlight areas for enhancement.
Stay Updated on New Features: HighRadius frequently updates its capabilities. Keeping abreast of these changes allows companies to benefit from improved functions and tools.
Foster a Culture of Adaptation: Encourage teams to embrace change. A culture that supports continuous learning and adaptation tends to be more agile and responsive to new challenges.

Future Outlook for HighRadius Customers

The future outlook for HighRadius customers is essential in understanding how the software will evolve to meet changing business needs. As companies continue to digitalize their operations, the demand for streamlined accounts receivable and treasury management solutions becomes more pressing. This section explores trends and developments that could shape the customer experience and software functionality moving forward.

Significant factors will impact customer interactions with HighRadius systems. Increasingly, organizations are prioritizing automation and data analytics to drive efficiency. Thus, users can expect more sophisticated tools that simplify workflows and enhance decision-making processes. The importance of adaptability in both software and its users cannot be overstated. As the market changes, so too must HighRadius solutions.

Predicted Trends and Developments

Several predicted trends suggest where HighRadius will focus its innovations in the coming years:

AI and Machine Learning Integration: The use of artificial intelligence and machine learning will likely grow, enhancing predictive analytics capabilities. This can help customers anticipate cash flows more accurately and manage their liquidity better.
Enhanced User Experience: A continuous emphasis on user interface and experience design is expected. This aims to make complex processes, like reconciliation, easier to navigate and fully utilize.
Cloud Solutions Adoption: With businesses increasingly moving to cloud-based ecosystems, HighRadius will need to enhance its cloud capabilities, allowing for more scalable solutions that can be accessed from anywhere.
Regulatory Compliance and Security: As regulations evolve, HighRadius will need to ensure its solutions help customers remain compliant with changing laws, particularly those regarding data privacy and financial reporting.

Organizations that stay ahead of these trends will gain a significant competitive advantage. HighRadius customers should remain aware of how these evolutions may impact their operations.

Implications for Software Evolution

HighRadius customers must consider the implications of software evolution on their operations. As the software advances, it is crucial for users to adapt their practices accordingly. Some possible implications include:

Training and Skill Development: As new features and capabilities are introduced, users will need ongoing training to leverage these changes effectively.
Cost Management: Understanding the potential cost implications of software upgrades and new tools will be essential for budgeting and resource allocation.
Strategic Planning: Businesses will need to plan strategically around the capabilities available through HighRadius, ensuring their operational goals align with software developments.
Partnerships and Integrations: Future software releases may necessitate closer collaboration with other technology partners to gain full advantage of integrated solutions.

"The evolution of software is not just about adding features. It's about enhancing the entire ecosystem to better serve users and adapt to their changing needs."

The End

In this article, we explored the varied landscape of HighRadius customers and their interactions with the platform. Summarizing the insights gathered allows for a clearer understanding of HighRadius's overall impact on its user base. The conclusion emphasizes three main considerations.

First, the diversity among HighRadius customers showcases its adaptability to meet unique business needs across different sectors. Companies, whether large enterprises or small and medium enterprises, illustrate that HighRadius can cater to differing requirements. This adaptability is crucial for potential users evaluating software options that align with their operational models.

Second, synthesizing customer needs and expectations reveals the common challenges businesses face in financial processes. Recognizing these challenges enables HighRadius to tailor its solutions effectively, indicating responsiveness to customer feedback that ultimately drives improvements in software functionality.

Lastly, understanding the future outlook reinforces the importance of ongoing innovation within HighRadius. The evolving technological landscape and shifting customer demands necessitate a proactive approach to software development. This adaptability ensures HighRadius remains relevant, enhancing the capacity of businesses to effectively manage financial processes.

Overall, the conclusion encapsulates how HighRadius plays a vital role in shaping business efficiencies for a diverse clientele.

Key Takeaways

Diverse Customer Base: HighRadius serves a wide range of industries, confirming that its solutions are not one-size-fits-all. This customization is essential for optimizing software use.
Challenge Identification: By understanding the specific challenges customers face, HighRadius can evolve its offerings to effectively address and solve these issues.
Future Readiness: Continuous improvement is key for HighRadius. A commitment to innovation appears essential to maintain competitiveness and meet user expectations in a changing environment.

Final Thoughts on HighRadius and its Customers

HighRadius emerges as a significant player in the software solutions market, particularly in handling receivables and financial processes. The importance of this company lies in its versatile approach, catering to both large corporations and small businesses alike.

As HighRadius continues to refine its offerings based on user feedback and industry trends, customers will likely find increased value in their partnership. The collaborative relationship between HighRadius and its user base becomes essential for ongoing development and improvement. An emphasis on responsive adaptation ensures that the software evolves in line with customer needs, ultimately leading to improved operational efficiency and satisfaction.

More Amazing Stuff:

Visual representation of data analytics with Sisense